Here are a few of the tips I found from the article... https://www.abetterlemonadestand.com/staying-ahead-of-competition/ #1 Sell products that are currently very popular. Practice identifying trends by looking at different websites. #2 Stay updated on graphic designs. A website's credibility can be evaluated by the way it looks. Use websites with templates to create your website easily. #3 Design your store so it's accessible to mobile users. More than 50% of all eCommerce purchases came from mobile in 2018 -Noah Best