To be able to sell your product in the eCommerce business, an interesting and effective product description can be very helpful. Here are some tips I found in this Shopify article by Henneke Duistermaat : https://www.shopify.ca/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell The first tip is to focus on the ideal buyer. Think about their interests, sense of humor, and what words they like or hate. Use the word "you" as if you're having a conversation with your buyer. Try to incorporate hypothetical face-to-face dialogue in your product description. Another tip is to avoid mundane and overused phrases such as "excellent product quality." These are called (by the author) "yeah, yeah" phrases, because people will see those phrases and think "yeah, yeah everyone says that." Saying "yeah, yeah" phrases can deter potential buyers and make your product seem bland. Instead, describe details and their given benefit...